You’ll have both you’ll have planning in advance and then the execution. Which means you know what you are doing to achieve something. The other thing is planning strategy versus tactics. Strategy different from execution is one thing is one thing strategy. We tried to avoid it, but I think it’s necessary It’s the things you do to achieve a goal, So we talked about it a little bit, I think, to put it in very simple terms, Let’s just start with a really simple question, what does strategy mean to you? More strategists on there, and that’s what you do. Of the strategy sessions, one of the things I wanted to do is have Look, I didn’t warn you about that introduction. So I am so pleased to have you on the show today. So when I started planning season two of the podcast is like, who do I want on? Insightful, and I know it’s going to add to the discussion. Of my heroes is every time I get a notification that says Aris has leftĪ comment, I know it’s going to be brilliant, and I know it’s going to be Of people trying to sell lots of things I’ve met via LinkedIn. LinkedIn, if you are a regular user, can be a bit of a strange place.Īnd a lot of people doing a lot of self promotion. So today my guest for the strategy sessions is Aris Stamatis.Īnd I think that’s rubbish, because today I am meeting one of mine, This transcript has been done automagically using Happy Scribe and hasn’t been checked by a real person, so there may be some hilarious mistakes where the AI can’t work out our accents – I’m sure they’re trained on just the American accent. Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating.Īndi Jarvis, Eximo Marketing. If you don’t get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website. If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn. Aris believes that nailing the problem provides 93,9% of the solution, so he finally turned creative strategist. He began his career in advertising as a copywriter and UX strategist with a creative focus, working for clients like Vodafone, eBay, Unilever, Honda, Swatch, Red Bull or MTV. Today’s T.O.P.T.I.P is from… me! Check out Luke Carthy’s Black Friday lessons from last year, especially if you haven’t started planning yet! Aris StamatisĪris is an ex-musician, ex-photographer, ex-art director, ex-editor. Sign up for the programme here: T.O.P.T.I.P It’s perfect for small business owners, entrepreneurs and those who want to get a better understanding of what marketing strategy is and how to embed that strategy across an organisation. My Digital Marketing Strategy Course in partnership with the University of Vaasa in Finland is available now via Teachable for just €249. The Book of Gossage (or Can Advertising Be Saved?)Īnd one about Gossage from Steve Harrison: Changing the World Is the Only Fit Work for a Grown ManĬreating Great Choices by Roger Martin Digital Marketing Strategy Course
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